Black Owned Makeup Brands 2024: Top 14 Must-Try Picks

Black Owned Makeup Brands 2024

In today’s beauty industry, black owned makeup brands are carving out significant space, offering products that cater to a diverse range of skin tones and types. These brands not only celebrate inclusivity but also bring innovative formulas and vibrant colors to the table, ensuring everyone can find their perfect match.

As consumers increasingly seek out businesses that align with their values of diversity and representation, supporting these brands becomes more than just a purchase—it’s an act of empowerment. For those eager to diversify their beauty routine while uplifting black entrepreneurs, our curated list highlights top picks that stand out for quality and commitment to inclusiveness.

1. Fenty Beauty by Rihanna

Fenty Beauty, founded by celebrity Rihanna, made waves in the beauty industry with its launch. One of the brand’s standout achievements is offering 50 shades of foundation, setting a new standard for inclusivity. This extensive range ensures that women of all skin tones can find their perfect match.

The focus on inclusivity doesn’t stop at foundation shades. Fenty Beauty aims to cater to everyone, making it a go-to brand for people who have often felt overlooked by other makeup brands. Its products are designed to suit a wide array of skin types and tones.

A key product from Fenty Beauty is the long-wear Pro Filt’r foundation. Known for its lightweight texture and long-lasting coverage, it has become a favorite among consumers seeking a reliable foundation that stays put throughout the day without needing frequent touch-ups.

Fenty Beauty’s impact goes beyond just product offerings; it has prompted conversations about diversity and inclusion within the beauty industry. Other brands have since followed suit, expanding their shade ranges and marketing strategies to be more inclusive.


2. Pat McGrath Labs

Founded by the revered “Mother of Makeup,” Pat McGrath Labs stands out in the luxury makeup market. This brand has become synonymous with rich, high-pigment eyeshadows and lipsticks that promise long-lasting wear and unparalleled color payoff.

Pat McGrath, a titan in the beauty industry, has leveraged her extensive experience working with top fashion houses to develop products that not only reflect professional quality but also cater to everyday glamour. Her eyeshadow palettes are celebrated for their buttery textures and vibrant hues, capable of transforming any look from ordinary to extraordinary.

The lipsticks from Pat McGrath Labs have garnered attention for their creamy formula and bold colors. From matte to shimmer finishes, each lipstick is designed to provide full coverage with just one swipe, ensuring a standout pout.

Collaborations have played a significant role in elevating the brand’s status within the beauty community. By partnering with major fashion houses and celebrities, Pat McGrath Labs has introduced exclusive collections that fuse high-fashion aesthetics with wearable artistry. These collaborations often sell out quickly, becoming coveted items among makeup enthusiasts.


3. Beauty Bakerie

Beauty Bakerie stands out in the beauty industry as a vegan and cruelty-free brand, making it a favorite among beauty lovers who value ethical practices. The founder’s commitment to creating products that do no harm extends beyond just being kind to animals; it also ensures that everything from the ingredients list to packaging is thoughtfully considered.

What sets Beauty Bakerie apart are its smudge-proof liquid lipsticks. These have become a staple for makeup artists and enthusiasts alike, thanks to their long-lasting wear that can withstand anything from a busy day at work to an evening out with friends. The unique formula combines shea butter and other moisturizing ingredients, ensuring your lips stay hydrated and colorful all day.

The packaging of Beauty Bakerie’s products is another area where this brand truly shines. Inspired by baking products, each item brings an element of fun and creativity into the daily makeup routine. From flour setting powder to frosting-like highlighters, opening up these products feels like uncovering a sweet treat for your face.


4. Juvia’s Place

Juvia’s Place has made a significant mark in the beauty industry by offering eyeshadow palettes that are not only highly pigmented but also inspired by the rich cultures of Africa. This brand stands out for its commitment to celebrating African heritage, evident through both product names and designs that resonate with many people looking for representation.

What sets Juvia’s Place apart is their ability to offer quality at affordable prices. They’ve mastered the art of creating products that do not compromise on performance, ensuring their selection remains accessible to a wide audience. Their eyeshadows, known for their vibrant colors and long-lasting wear, have become a staple in makeup collections across the globe.

The celebration of African heritage is central to Juvia’s Place. Each palette tells a story, inviting users into a world where beauty and culture intertwine seamlessly. From the Sahara to the Nubian kingdoms, these products allow individuals to explore Africa’s historical landscapes one shade at a time.


5. Mented Cosmetics

Mented Cosmetics stands out in the makeup industry by specializing in nude lip products that cater to all skin tones. This cosmetics brand has made a significant mark by ensuring their makeup products are inclusive, allowing individuals of every complexion to find their perfect match. Their product range doesn’t stop at lipsticks; they also offer eye shadow palettes and nail polishes in various nude shades, broadening the scope for consumers seeking cohesive looks.

What sets Mented apart is its commitment to health and ethical standards. All their items are vegan, paraben-free, and cruelty-free, making them a safe choice for consumers conscious about the ingredients in their skincare and makeup products. This approach not only meets the growing demand for ethical beauty solutions but also aligns with consumer needs for healthier skin care options.

Beyond just offering individual items, Mented has become known among makeup artists and enthusiasts alike for its high-quality formulas that deliver lasting wear without compromising on comfort or color payoff. The brand’s presence on social media further amplifies its reach, engaging with a community of followers who value inclusivity and quality in their beauty routines.


6. Uoma Beauty

Uoma Beauty stands out for its commitment to self-expression and inclusivity in the beauty industry. This brand is not just another name on the shelf; it actively promotes a message of diversity, ensuring that everyone can find their perfect match within its product lines.

One of Uoma Beauty’s most innovative offerings is its foundation range. Unlike traditional one-size-fits-all solutions, this range caters to different skin needs based on a unique approach. It takes into consideration factors like skin tone, type, and personal concerns, making it easier for consumers to pick a foundation that truly suits them.

Apart from foundations, Uoma Beauty also offers an array of bold color cosmetics. From vibrant eyeshadows that make your eyes pop to lipsticks in every shade imaginable, these products are designed for those who love to express themselves through makeup. Whether you’re aiming for a subtle look or something more dramatic, there’s something in their collection for you.

Instagram: @uomabeauty

7. BLK/OPL (Black Opal)

BLK/OPL, formerly known as Black Opal, has undergone a significant rebranding to emphasize its commitment to empowering women of color. This brand stands out for understanding the unique beauty needs of black people and contributing positively to black culture through innovative beauty solutions.

One of the core focuses of BLK/OPL is on skincare products specifically designed to tackle hyperpigmentation and uneven skin tones, which are common concerns among darker-skinned individuals. Their product range is meticulously formulated to offer effective results, ensuring that women of color can enjoy flawless skin without compromise.

A standout product from their lineup is the True Color Skin Perfecting Stick Foundation SPF 15. It’s celebrated not only for its buildable coverage but also for how well it matches a diverse spectrum of dark skin tones. This foundation has become a staple in many makeup routines due to its versatility and high-quality finish.


8. The Lip Bar

The Lip Bar stands out for its commitment to vegan and cruelty-free lip colors, available in a variety of bold shades. This brand is not just about making a statement with your lips but also ensuring that the products are kind to animals and the environment.

In addition to their vibrant lip colors, The Lip Bar offers quick, easy-to-use makeup sticks designed for the face, eyes, and lips. These versatile foundation sticks cater to various skin tones, providing an inclusive range that challenges traditional beauty standards. Their product line simplifies the makeup routine without compromising on quality or impact.

A key feature of The Lip Bar is its dedication to showcasing diversity through its choice of models. By challenging conventional beauty norms, this brand sends a powerful message about inclusivity and representation in the beauty industry. It’s not just about selling makeup; it’s about starting conversations around beauty standards and who gets represented.

  • Vegan & Cruelty-Free: No animal testing.
  • Bold Shades: Wide range of vibrant colors.
  • Foundation Sticks: Easy application for multiple uses.
  • Diversity: Challenges traditional beauty standards with diverse models.


9. Coloured Raine

Coloured Raine stands out for its vibrant, long-lasting colors in eyeshadows and lipsticks. This brand has made a name for itself by offering an array of shades that cater to rich skin tones, ensuring that anyone can find their perfect match.

The focus on diversity and breaking beauty barriers is central to Coloured Raine’s mission. By emphasizing inclusivity, the brand ensures its products show up beautifully on all skin types and textures. This commitment extends beyond just the range of colors; it’s about making sure everyone feels represented and celebrated in the beauty world.

As a Black woman-owned brand, Coloured Raine takes pride in being cruelty-free. The founder’s vision was not only to create stunning makeup but also to uphold ethical standards in production. This means no animal testing at any stage of product development, aligning with the growing consumer demand for responsible beauty practices.

Highlights include:

  • A wide variety of eyeshadow palettes featuring both matte and shimmer finishes.
  • Lipsticks available in bold hues as well as everyday neutrals.
  • Products designed with high-quality ingredients that provide excellent payoff without compromising on texture or wearability.


10. AJ Crimson Beauty

AJ Crimson Beauty stands out as a luxury cosmetics brand specifically designed for people of color. This brand has carved a niche by offering professional-grade formulas that cater to the unique needs of darker skin tones, focusing on foundations and lip colors that truly match and enhance natural beauty.

The range of foundation shades provided by AJ Crimson Beauty is impressive, ensuring that everyone can find their perfect match without compromise. The formulations are created with high-quality ingredients, promising long-lasting wear and impeccable coverage. This attention to detail in product development means users can enjoy a flawless finish, whether for everyday wear or special occasions.

Moreover, AJ Crimson Beauty emphasizes makeup not just as a cosmetic tool but as an instrument of empowerment. By catering to often overlooked segments of the beauty market, this brand sends a powerful message about inclusivity and self-love. It celebrates diversity and encourages individuals to embrace their unique beauty with confidence.

In addition to foundations, the brand’s lip colors are equally noteworthy. Available in various shades suitable for all skin tones, these products offer vibrant pigmentations that last throughout the day without drying out the lips.

Instagram: @ajcrimsonbeauty

11. Danessa Myricks Beauty

Danessa Myricks Beauty stands out for its innovative approach to makeup. The brand offers multi-use products that cater to both professionals and beginners, emphasizing the importance of creativity and versatility in makeup application. This focus allows users to explore different looks with ease, from everyday wear to more dramatic effects.

The product lineup at Danessa Myricks Beauty is notable for its wide range of textures and colors. Whether you’re looking for a subtle glow or a bold statement, there’s something in their collection to suit every taste and skin tone. This diversity ensures that all customers can find products that not only match their complexion but also allow them to express their individual style.

One of the key strengths of Danessa Myricks Beauty is how it encourages experimentation among its users. By providing tools that are easy to use yet capable of achieving professional-level results, the brand demystifies the process of applying makeup. It turns what could be an intimidating task into an enjoyable activity, empowering people to discover new facets of their beauty.


12. IMAN Cosmetics

IMAN Cosmetics stands out as a pioneering brand, founded by the iconic supermodel Iman. It primarily caters to women of color, offering a range of products meticulously designed for multicultural complexions. The brand’s commitment is evident in its extensive product line which includes skincare essentials, foundations, and powders that complement diverse skin tones.

One of the core missions of IMAN Cosmetics is advocating for better representation within the beauty industry. This advocacy is reflected not only in their marketing strategies but also in their product development processes. They strive to ensure that women of all colors can find cosmetics that match their natural beauty without compromise.

Although eyeshadows and eyeliner are not explicitly mentioned among their highlighted offerings, it’s worth noting that IMAN Cosmetics does provide these options within their broader makeup collection. These products adhere to the same high standards and philosophy of catering specifically to women with varied skin tones.


13. Briogeo Hair Care

Briogeo Hair Care stands out in the beauty industry by focusing on natural hair care solutions tailored for different textures. This brand is committed to creating products that cater specifically to the needs of curls and other natural hair types, ensuring each strand receives the right kind of nourishment.

What sets Briogeo apart is its dedication to clean ingredients. The entire line is free from harsh chemicals such as sulfates, silicones, parabens, phthalates, DEA, and artificial dyes. This commitment underscores the brand’s philosophy that healthy hair begins with safe and gentle ingredients.

The emphasis on hydrating formulas resonates well with those seeking solutions for dry or damaged natural hair. By avoiding harmful additives, Briogeo ensures its products are not only effective but also promote long-term health for your locks.

For individuals prioritizing both efficacy and safety in their hair care regimen, Briogeo offers a compelling choice. Its texture-specific approach means there’s something for everyone – whether you have tight coils or loose waves. Plus, knowing you’re applying only clean ingredients gives peace of mind beyond just aesthetic improvements.


14. Mielle Organics

Mielle Organics stands out in the beauty industry by focusing on organic hair care products that promote hair growth and ensure moisture retention. The brand uses a blend of natural ingredients, including herbs, amino acids, and minerals that are essential for maintaining healthy hair.

One of the key components found in their product line is avocado oil, known for its ability to penetrate the hair shaft and moisturize from within. This makes it an excellent choice for various skin types and hair textures seeking nourishment and strength.

Beyond just creating effective products, Mielle Organics is deeply invested in building a community around natural hair care. They offer a wealth of educational resources aimed at helping individuals understand how to take care of their natural tresses effectively.

By integrating these elements into their ethos:

  • Organic ingredients like avocado oil
  • Focus on health with amino acids and minerals
  • Community engagement through education

Mielle Organics has established itself as more than just a brand; it’s a resource for those looking to embrace their natural beauty while ensuring the healthiest possible treatment for their hair.


Closing Thoughts

Exploring black-owned makeup brands like Fenty Beauty by Rihanna, Pat McGrath Labs, and Beauty Bakerie reveals a rich tapestry of innovation, quality, and cultural significance. These brands not only offer exceptional products but also champion diversity and inclusion within the beauty industry. They serve as beacons for aspiring entrepreneurs and creatives, proving that with vision and dedication, barriers can be broken. Supporting these businesses means contributing to a more inclusive and representative market, where every consumer can find products that cater to their needs and reflect their identities.

Encouraging the discovery and patronage of black-owned makeup brands is crucial for fostering a more equitable beauty landscape. It’s an invitation to consumers to diversify their beauty routines and to investors to recognize and amplify the impact of these trailblazers. Let’s continue to uplift and celebrate the creativity, resilience, and excellence of black entrepreneurs in the beauty sector. Explore, support, share.

Frequently Asked Questions

What are some black owned makeup brands?

Fenty Beauty by Rihanna, Pat McGrath Labs, and Beauty Bakerie are notable examples of black-owned makeup brands. They offer a wide range of products catering to diverse skin tones.

Is Fenty Beauty owned by Rihanna?

Yes, Fenty Beauty is owned by the renowned artist Rihanna. It’s celebrated for its inclusivity in shades and product variety.

Who is behind Pat McGrath Labs?

Pat McGrath Labs was founded by Pat McGrath, a highly influential makeup artist known for her innovative techniques and luxurious products.

What makes Juvia’s Place unique among black-owned beauty brands?

Juvia’s Place stands out for its richly pigmented eyeshadows and vibrant color palettes inspired by African heritage.

Are there any black-owned hair care brands listed?

Yes, Briogeo Hair Care and Mielle Organics are both black-owned businesses specializing in natural hair care products designed to nourish various hair types.

Does Black Opal cater specifically to darker skin tones?

Black Opal (also known as BLK/OPL) offers cosmetics specifically formulated for medium to dark skin tones, focusing on providing solutions for common concerns such as hyperpigmentation.

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