Brands Created by Black Celebrities To Support in 2024

Brands Created by Black Celebrities To Support in 2024

Explore a curated list showcasing iconic brands crafted by black celebrities. From fashion to beauty and beyond, these brands redefine style and innovation in the industry. Uncover the stories behind these remarkable ventures that blend creativity with cultural influence, setting new standards for excellence.

Dive into this listicle to uncover exclusive insights into the top brands born from the vision of black celebrity entrepreneurs. Scroll down for reviews of our top picks!

1. INALA by LaLa Anthony

Launched in 2020 by LaLa Anthony, INALA is a brand that caters to women looking for stylish and affordable clothing options. The brand’s primary focus lies in empowering women through fashion, allowing them to express themselves confidently.

  • Empowering Women: INALA goes beyond just selling clothes; it stands as a symbol of empowerment for women from all walks of life.
  • Trendy and Affordable: Offering trendy pieces at affordable prices, the brand ensures that fashion remains accessible without compromising on style.
  • Celebrity Influence: LaLa Anthony’s influence as a black celebrity brings attention to the brand and resonates with her fans who seek fashionable yet budget-friendly choices.


2. KINLÒ by Naomi Osaka

Tennis sensation Naomi Osaka introduced KINLÒ in 2021, venturing into the skincare industry with a focus on inclusivity for diverse skin tones. The brand’s commitment to catering to a wide range of skin colors sets it apart in the beauty market.

KINLÒ stands out for its emphasis on natural ingredients, aligning with the growing consumer preference for clean beauty products. By prioritizing sustainability, the brand not only caters to skincare needs but also resonates with environmentally conscious consumers.

Naomi Osaka’s decision to create a skincare line that celebrates diversity reflects a broader movement within the beauty industry towards inclusivity and representation. Through KINLÒ, she addresses gaps in product offerings by ensuring that individuals of all skin tones feel seen and valued.

The brand’s approach underscores the importance of authenticity and social responsibility in celebrity-driven businesses. By leveraging her platform to promote diversity and sustainability, Naomi Osaka has positioned KINLÒ as more than just a skincare brand—it is a symbol of empowerment and acceptance within the beauty community.


3. Fenty Beauty by Rihanna

Rihanna’s Fenty Beauty, a makeup brand, shook up the beauty industry in 2017 with its groundbreaking approach to inclusivity and diversity. This brand is not just about selling products; it’s a movement that celebrates individuality.

Fenty Beauty gained immense popularity for its extensive range of foundation shades catering to various skin tones, including those often overlooked by other beauty brands. With over 40 different shades available, the brand set a new standard for inclusivity in the fashion world.

By collaborating with diverse models and influencers and showcasing them on red carpets and social media platforms, Fenty Beauty has become more than just a makeup brand – it’s an emblem of empowerment and self-expression. Rihanna’s vision goes beyond creating beauty products; she aims to redefine standards within the industry.

In essence, Fenty Beauty is not merely another option for your next shopping spree; it represents a significant shift towards embracing diversity in beauty standards globally.


4. Keys Soulcare by Alicia Keys

Alicia Keys launched Keys Soulcare in 2020, a brand that focuses on skincare and wellness products. The brand’s ethos revolves around the concept of self-care and embracing one’s natural beauty.

Keys Soulcare is not just about external beauty but also promotes inner well-being through its range of products. Alicia Keys herself is known for her emphasis on self-love and empowerment, which resonates with the brand’s message.

The skincare line offered by Keys Soulcare includes items like cleansers, moisturizers, face masks, and facial rollers designed to enhance skin health naturally. By infusing music into the brand’s identity, Alicia Keys has created a unique connection between body care and emotional well-being.

Through promoting hair care as an essential part of overall wellness, Alicia Keys has brought attention to holistic beauty routines that encompass both physical appearance and mental health. This approach aligns with the current trend towards embracing individuality and celebrating diverse forms of beauty.


5. Flawless by Gabrielle Union

Gabrielle Union introduced Flawless in 2017, a brand specifically tailored for textured hair. The focus of Flawless is to provide high-quality haircare products that cater to diverse hair types, celebrating the beauty and uniqueness of each individual’s hair.

Flawless by Gabrielle Union stands out as a company that understands the importance of representation in the beauty industry. By offering products designed for textured hair, the brand fills a gap in the market and promotes inclusivity.

The range of products from Flawless includes shampoos, conditioners, styling creams, and oils carefully formulated to meet the needs of different textures and styles. This attention to detail showcases the commitment of Gabrielle Union’s brand to deliver effective solutions for various hair care concerns.

With its dedication to celebrating natural beauty and promoting self-confidence among individuals with textured hair, Flawless has gained recognition not only for its quality but also for its empowering message within the beauty community.


6. S’ABLE Labs by Idris and Sabrina Elba

  • Idris and Sabrina Elba established S’ABLE Labs in 2020, diving into the realm of sustainable personal care products.
  • The brand’s core ethos revolves around eco-consciousness, emphasizing the importance of sustainability in every aspect of their operations.
  • S’ABLE Labs not only focuses on environmental responsibility but also champions inclusivity, ensuring that their products cater to a diverse range of individuals.

S’ABLE Labs stands out as a unique venture within the beauty industry due to its commitment to creating products that are both environmentally friendly and inclusive. With an increasing demand for sustainable options among consumers, this brand has positioned itself at the forefront of a growing movement towards eco-friendly personal care solutions.

The emphasis on inclusivity further sets S’ABLE Labs apart from traditional beauty brands by actively promoting diversity and representation within their product offerings. This approach resonates with modern consumers who seek brands that align with their values and beliefs.


7. OAM by Ciara

Ciara’s OAM (Obsessed Artist Management) was founded in 2019 to represent artists from various entertainment sectors, emphasizing talent development and creative collaborations. The company has quickly made a mark in the industry by fostering emerging talents and forming strategic partnerships.

  • Diversified Representation: OAM manages clients not only in music but also across film, television, sports, and fashion. This diverse portfolio showcases the company’s commitment to nurturing talent across different domains.
  • Innovative Approach: With a focus on developing artists holistically, OAM goes beyond traditional management roles to cultivate long-term careers for its clients. By exploring unique opportunities and collaborations, they aim to elevate their artists’ profiles significantly.
  • Community Engagement: Ciara’s personal brand as an artist and philanthropist shines through OAM’s initiatives that extend into community involvement projects. This approach not only benefits the talents represented but also contributes positively to society at large.

OAM by Ciara stands out as a prime example of how black celebrities are leveraging their influence to create platforms that empower rising stars while fostering creativity and inclusivity within the entertainment industry.


8. Sienna Naturals by Issa Rae

Issa Rae introduced Sienna Naturals in 2019, focusing on providing haircare products tailored to textured hair. The brand’s commitment lies in using clean and natural ingredients, catering to the needs of those seeking healthier options for their hair care routines.

Sienna Naturals stands out for its dedication to promoting healthy hair maintenance through its product line. By offering items like nourishing shampoos, conditioners, and treatments specifically formulated for textured hair types, the brand addresses a gap in the market for inclusive and effective solutions.

One notable aspect of Sienna Naturals is its emphasis on utilizing plant-based ingredients known for their beneficial properties. This approach not only supports overall hair health but also aligns with the growing consumer preference for eco-friendly and sustainable beauty choices.

In an industry where representation matters greatly, Issa Rae’s venture into creating a brand like Sienna Naturals underscores the importance of diversity and inclusivity in beauty standards. Through this initiative, she has not only expanded her entrepreneurial portfolio but also championed a more inclusive narrative within the beauty industry landscape.


9. Hey Humans by Jada Pinkett-Smith

Jada Pinkett-Smith ventured into the sustainable personal care industry in 2021 with the establishment of Hey Humans. The brand’s core focus lies in its commitment to sustainability, showcasing eco-friendly packaging that resonates with environmentally conscious consumers.

Hey Humans sets itself apart by offering products formulated with natural ingredients, catering to a growing consumer demand for clean beauty options. This approach not only aligns with current market trends but also reflects a shift towards more transparent and ethical beauty practices.

By emphasizing eco-conscious packaging and natural formulations, Hey Humans contributes to reducing environmental impact while meeting the needs of individuals seeking healthier alternatives in their personal care routines. This blend of sustainability and quality positions the brand as a frontrunner in the intersection between celebrity entrepreneurship and eco-friendly initiatives.

Through her involvement in Hey Humans, Jada Pinkett-Smith has utilized her platform to advocate for sustainable living practices within the beauty industry, inspiring both fans and fellow celebrities to consider more mindful consumption choices.


10. Humanrace by Pharrell Williams

Pharrell Williams launched Humanrace skincare in 2020, focusing on simplicity and effectiveness in skincare routines. The brand’s products are designed to be easy to use yet deliver impactful results for healthy skin.

Humanrace emphasizes the importance of self-care and encourages individuals to prioritize their skin health through consistent routines. By promoting a message of self-love and care, the brand resonates with consumers looking for holistic skincare solutions that go beyond surface-level treatments.

The approach taken by Pharrell Williams with Humanrace aligns with the growing trend of clean beauty and wellness-focused products in the skincare industry. This emphasis on natural ingredients and sustainable practices contributes to the brand’s appeal among environmentally conscious consumers seeking ethical skincare options.

With its innovative formulations and commitment to promoting healthy skin habits, Humanrace has carved out a niche in the competitive beauty market under Pharrell Williams’ creative direction. The brand’s philosophy reflects a blend of artistry, science, and mindfulness that sets it apart from traditional skincare offerings.


11. Pattern Beauty by Tracee Ellis Ross

Tracee Ellis Ross introduced Pattern Beauty in 2019, focusing on haircare for curly and coily hair textures. The brand’s core mission revolves around celebrating natural hair textures and promoting self-acceptance among individuals with diverse hair types.

Pattern Beauty stands out in the market as a brand that prioritizes inclusivity and representation within the beauty industry. By catering specifically to curly and coily hair needs, it addresses a significant gap in mainstream haircare products that often overlook these specific requirements.

With its emphasis on embracing one’s natural beauty, Pattern Beauty has garnered a loyal following of customers who appreciate the brand’s commitment to authenticity and diversity. Tracee Ellis Ross herself, known for her iconic curls, serves as a powerful ambassador for the brand, resonating with consumers seeking products tailored to their unique styling needs.

The success of Pattern Beauty underscores the growing demand for inclusive beauty brands that cater to a wide range of skin tones and hair textures. By championing individuality and self-expression through its product line, Pattern Beauty continues to make waves in an industry traditionally dominated by homogenous standards of beauty.


12. TPH by Taraji by Taraji P. Henson

Taraji P. Henson, an accomplished actress, ventured into the beauty industry with the establishment of TPH by Taraji in 2020. The brand specializes in offering a diverse range of haircare products suitable for all hair types.

TPH by Taraji distinguishes itself through its emphasis on scalp health and hair restoration solutions. By focusing on these aspects, the brand caters to individuals looking not only for cosmetic enhancements but also for products that promote overall hair wellness.

One key aspect that sets TPH by Taraji apart is its commitment to inclusivity and diversity in product formulation. The brand’s dedication to creating products that address various hair concerns regardless of texture or type has resonated well with consumers seeking personalized care solutions.

Through her brand, Taraji P. Henson has successfully bridged her passion for beauty and self-care with a commitment to providing high-quality products accessible to a wide audience demographic.


13. Michael Strahan Skin by Michael Strahan

Michael Strahan ventured into the skincare industry with the launch of Michael Strahan Skin in 2021, targeting men’s skincare needs specifically. The brand offers a curated selection of products designed to be straightforward and efficient in promoting healthy skin.

The debut of Michael Strahan Skin brought forth a line of skincare essentials tailored for men, reflecting simplicity and functionality at its core. This approach caters to individuals seeking uncomplicated yet effective solutions for their daily grooming routines.

With an emphasis on quality formulations and user-friendly application, Michael Strahan Skin aims to simplify the process of maintaining healthy skin without compromising on efficacy. By focusing on essential products that deliver results, the brand resonates with consumers looking for practicality in their skincare regimen.

In a market saturated with elaborate skincare routines, Michael Strahan Skin stands out by offering straightforward options that address common concerns faced by men. The brand’s commitment to simplicity underscores its dedication to providing accessible and reliable solutions for achieving optimal skin health.


14. Pat McGrath Labs by Pat McGrath

Legendary makeup artist Pat McGrath founded her brand in 2015, showcasing a blend of creativity and top-notch quality in the cosmetics industry. The launch of Pat McGrath Labs marked a significant milestone in the beauty world.

Pat McGrath Labs stands out for its cutting-edge and premium cosmetic products that have garnered a devoted global fan base. From bold eyeshadow palettes to luxurious lipsticks, the brand offers an extensive range of makeup items that cater to diverse preferences.

With an emphasis on inclusivity and artistic expression, Pat McGrath Labs has become synonymous with pushing boundaries and redefining beauty standards. The brand’s commitment to diversity resonates strongly with consumers seeking products that celebrate individuality.

The innovative formulations, striking packaging, and trend-setting collections have solidified Pat McGrath Labs as a powerhouse within the beauty realm. As a black-owned brand led by one of the most influential figures in the industry, it continues to inspire aspiring makeup artists and enthusiasts worldwide.


15. Mielle Organics by Monique Rodriguez

Monique Rodriguez established Mielle Organics in 2014, offering a range of natural haircare products suitable for all hair textures. The brand’s core focus lies in utilizing organic ingredients to promote healthier and stronger hair.

Mielle Organics has gained popularity among consumers seeking natural alternatives in the beauty industry. By emphasizing the use of organic components like coconut oil, the brand aligns with the growing trend towards clean beauty products.

With an eponymous brand that reflects Monique Rodriguez’s commitment to quality and care for diverse hair types, Mielle Organics stands out as a top choice for those looking to enhance their hair regimen with effective and natural solutions.

The success of Mielle Organics underscores the impact of black entrepreneurs in shaping businesses within the beauty sector. Through this venture, Monique Rodriguez exemplifies how dedication to creating high-quality products can lead to significant recognition and influence within the industry.


16. Ustawi by Natacha Paugam

Natacha Paugam founded Ustawi, a luxury skincare line that prioritizes the use of African botanicals and traditional remedies. The brand’s core mission is to showcase and celebrate African beauty practices and skincare rituals.

  • African Botanicals: Ustawi incorporates ingredients sourced from Africa, harnessing the natural potency of plants unique to the continent.
  • Cultural Heritage: By infusing traditional remedies into modern skincare products, Ustawi bridges the gap between heritage and contemporary beauty standards.
  • Promoting Diversity: Through its products, Ustawi contributes to diversifying the beauty industry by highlighting African culture and promoting inclusivity in skincare routines.


17. Vernon Francois by Vernon Francois

Celebrity hairstylist Vernon Francois ventured into the beauty industry with his self-named brand, Vernon Francois. Specializing in haircare products tailored for textured hair, this brand caters to a diverse range of individuals seeking quality solutions for their unique hair needs.

By focusing on celebrating individuality and self-expression through hair, Vernon Francois stands out as a brand that embraces diversity and empowers customers to embrace their natural beauty confidently. The emphasis on personalized care and embracing one’s distinct features resonates with consumers looking for inclusive brands that prioritize representation.

Through its innovative product line designed specifically for textured hair types, Vernon Francois has successfully carved out a niche in the market while championing inclusivity and authenticity. With a commitment to offering effective solutions while promoting self-love and acceptance, the brand has garnered a loyal following among those passionate about embracing their natural curls and coils.

Embodying the vision of its founder, Vernon Francois’ namesake brand not only provides high-quality products but also fosters a community where individuals can feel empowered to express themselves authentically through their unique hairstyles.


18. Kim Kimble Beauty by Kim Kimble

Celebrity hairstylist Kim Kimble established Kim Kimble Beauty, a brand renowned for its exceptional haircare and styling products. The line encompasses a diverse array of solutions tailored to various hair types, textures, and styles.

Kim Kimble Beauty stands out for its commitment to clean beauty principles, emphasizing the use of high-quality ingredients that are beneficial for both hair health and the environment. This focus on clean beauty aligns with modern consumer preferences towards sustainable and eco-friendly products.

The brand’s success can be attributed to the fusion of innovation with decades of professional expertise in the realm of hairstyling. By leveraging her extensive experience working with A-list celebrities, Kimble has crafted a product line that resonates with individuals seeking salon-quality results at home.

With an emphasis on delivering top-notch performance while upholding ethical standards, Kim Kimble Beauty caters to a growing market segment interested in premium haircare offerings backed by credibility and authenticity within the industry.


19. Black Girl Sunscreen by Shontay Lundy

Shontay Lundy founded Black Girl Sunscreen in 2016, aiming to address the lack of sun protection products tailored to melanated skin. The brand specifically formulates its sunscreen to avoid leaving a white cast on darker skin tones.

Black Girl Sunscreen not only caters to the needs of black individuals but also advocates for safe sun care practices across all skin shades. By promoting inclusivity and diversity in skincare, the brand has gained recognition within the beauty industry.

With an increasing focus on representation and inclusivity, Black Girl Sunscreen stands out as a prime example of a black-owned business meeting the specific needs of an underserved market segment. As part of the broader movement towards supporting black entrepreneurs and businesses, this brand serves as an inspiration for others looking to create inclusive products.


20. Camille Rose by Janell Stephens

Janell Stephens established Camille Rose in 2011, a brand renowned for its natural haircare products crafted from organic ingredients. By focusing on nourishing and rejuvenating diverse hair types, Camille Rose has garnered a loyal following among individuals seeking quality solutions for their hair care needs.

The commitment to using organic components sets Camille Rose apart in the market, resonating with consumers looking for clean beauty options. With an emphasis on natural ingredients, the brand caters to those who prioritize wellness and sustainability in their personal care routines.

Camille Rose’s dedication to offering products that cater to various hair textures and styles underscores its inclusivity and commitment to meeting the diverse needs of its customer base. This approach has contributed significantly to the brand’s success and popularity within the beauty industry.



The array of brands created by black celebrities showcases a diverse range of products that cater to various beauty and wellness needs. From skincare to haircare, these brands prioritize inclusivity and quality, reflecting the founders’ commitment to representation and excellence in the industry. By highlighting their unique perspectives and addressing underrepresented consumer segments, these brands not only offer innovative solutions but also empower individuals to embrace their authentic selves through self-care routines tailored to their specific requirements.

Exploring these brands not only allows consumers to support black entrepreneurship but also encourages a shift towards a more inclusive beauty landscape. By incorporating products that cater to diverse skin tones and hair textures, these brands set a new standard for the industry, promoting acceptance and celebration of individual differences. Embracing these brands means embracing diversity and authenticity in beauty choices, fostering a community that celebrates uniqueness and self-expression.

Frequently Asked Questions

What is the concept behind brands created by black celebrities?

Brands created by black celebrities aim to promote diversity and inclusivity in the beauty and skincare industry. These brands often focus on catering to a wide range of skin tones and hair textures that are traditionally underrepresented.

How do these celebrity-owned brands contribute to the beauty industry?

Celebrity-owned brands bring unique perspectives, innovative products, and representation for marginalized communities in the beauty industry. They challenge traditional standards of beauty and offer products tailored to diverse needs.

Are products from these celebrity-created brands suitable for all skin types?

Yes, most products from celebrity-created brands cater to various skin types, including sensitive skin. These brands often prioritize using high-quality ingredients that are gentle yet effective on different skin concerns.

Do these celebrity-owned brands engage in philanthropic activities or social causes?

Many celebrity-owned beauty brands actively support social causes, promote sustainability, and advocate for inclusivity within their communities. They frequently collaborate with charitable organizations or initiatives aligned with their values.

Where can individuals purchase products from these black-celebrity founded companies?

Products from these black-celebrity founded companies are available for purchase on their official websites, select retailers, and sometimes through exclusive partnerships. Customers can also find them at authorized brick-and-mortar stores or online platforms specializing in diverse beauty offerings.

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